Opt-in intros are the new new standard
I often get asked by fellow entrepreneurs and/or business associates to intro them to someone. It happens all the time. I am sure you know what I am talking about.
Linkedin and Angel List makes it so easy for anyone to figure out who you are connected to. We should be able to leverage this data. But you might be surprised to know that most don’t.
You get the random email “Hey Xxx I’d love it if you could intro me to Yyy”.
Since I do care about the people in my network and their time a request so poorly formulated doesn’t work for a couple of reasons:
1) you are forcing me to think about WHY I should intro you and THEN do YOUR work of writing a Narrative that would make the person on the other side interested
2) Even if your narrative is great and I make the intro, the person on the other end of the line might not want to talk to you. For no other reason that they are busy and...
Continue reading →